It’s been about a month since China’s National Health and Family Planning Council updated the country’s dietary guidelines and called for its 1.3 billion people to cut meat and egg consumption in half. Now, the Chinese government is recruiting some international star power to help meet its goals.
Director James Cameron and actor-politician Arnold Schwarzenegger will appear in PSAs and billboards throughout China to strengthen the government’s campaign, which seeks to address the heavy environmental impact of animal agriculture and rising rates of obesity.
Presently, China is the world’s largest consumer of meat, and the exploding population’s appetite for animal products is only increasing.
“Trying to reduce meat by 50 percent? You just have to respect that,” Cameron says in a sneak peek of the upcoming PSAs. “That’s a leadership position. International cooperation to solve global problems—we have to see the world as one world we’re all participating in.”
The Chinese government hopes its star-studded campaign will give the new recommendations a little oomph, since they otherwise lack any political or legislative teeth.
Cameron switched to a vegan diet in 2012, and Schwarzenegger is the founder of R20 Regions of Climate Action, which advocates for a more sustainable, low-carbon economy.
To learn about The Good Food Institute’s actions to bring this trend worldwide, visit our website.
Photo: Vern Evans